Barcraft Bar ConsultantsDesign | Identity
Barcraft Bar Consultants
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Jacob Prain is founder of Barcraft Consultants in Shanghai and approached me to construct a new visual identity. He wanted to base the theme on a dark palette with copper, gold or silver elements as highlights and to include simple patterns based on a bartenders collection of tools.
I wanted to use something that was tied in with the idea of the bar but that had not been overused like the iconic shaker has been over time. I opted for the jigger (used to measure a jigger of alcohol) which I then stylized and simplified, merging into the general design.
Using this element I created subtle patterns across the collection of print collateral and in the final printed material these patterned elements are digitally laser embossed providing a unique, wonderfully tactile, elegant look across the print collateral for the brand.
I commissioned Mr Haru to create the branding for Barcraft Consulting. We worked closely together to shape the final product. I found Johnny a breeze to work with – very prompt and good with ideas. I am very happy with the end result and will definitely work with him again in the future.
Jacob PrainCEO + Mixologist - Barcraft Consultants