China Connection ProjectDesign | Identity | Web Design
China Connection Project
Category:Design, Identity, Web Design
As part of a pitch I created a new identity and brand management offering for the Chinese Connection Project. The project aims to build a collaborative platform for NZ exporters to connect with high-value sales channels in China which includes hotel groups, restaurant chains and e-commerce channels.
The brand mark centred around the idea of connecting people, products and ideas. The final mark uses the first letters of the brand name as elements in the design. A 3-tiered set of ring-like elements with the letter “P” representing a key to connecting New Zealand businesses with China.
I also created design mock-ups for the web portal which will ultimately connect Chinese distributors with initially New Zealand exporters then international suppliers as they come online. This portal will allow a much faster communication vehicle between all parties greatly increasing trade oppourtunities for all involved.1