Johnny Haru | Danavox
GNResound is a world leader in hearing device technology. One of their brands in Asia is Danavox. They requested re-developing their older logo using similar type forms but making it feel more modern, warmer and more consumer-centric.
danavox, china, start hearing today, design
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Danavox

Design | Identity | Packaging
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Logo
Packaging Design
Brochure
Video Editing
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Category:
Design, Identity, Packaging

About

GNResound is a world leader in hearing device technology.  One of their brands in Asia is Danavox.  They requested re-developing their older logo using similar type forms but making it feel more modern, warmer and more consumer-centric.

The use of the 3 rings in the letter ‘O’ symbolises Danavox’s 3 primary values – Reliability, Trust & Technology as well as conveying the idea of sound waves or ripples moving outwards.  The colour palette is mostly warm oranges, golds and yellows to reinforce personability, trust and a more consumer focussed direction.

They also required a complete re-design of all of their marketing materials, brochures, signage as well as icons and video animation for in-store hearing test units rolled out across China.

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