DanavoxDesign | Identity | Packaging
Category:Design, Identity, Packaging
GNResound is a world leader in hearing device technology. One of their brands in Asia is Danavox. They requested re-developing their older logo using similar type forms but making it feel more modern, warmer and more consumer-centric.
The use of the 3 rings in the letter ‘O’ symbolises Danavox’s 3 primary values – Reliability, Trust & Technology as well as conveying the idea of sound waves or ripples moving outwards. The colour palette is mostly warm oranges, golds and yellows to reinforce personability, trust and a more consumer focussed direction.
They also required a complete re-design of all of their marketing materials, brochures, signage as well as icons and video animation for in-store hearing test units rolled out across China.3