Lone RangerDesign | Identity | Illustration
Category:Design, Identity, Illustration
Lone Ranger (美国独行侠客玉米狗) is a small fast-food franchise with its HQ based in Tianzifang, Shanghai with stores across China.
This illustration project required the refinement and further development of a series of different characters based around Corndogs. The original characters were provided by another designer and I was asked to make them more cute, polished and consistent in style and features. Each character represents a certain flavour of corndog, sauce or beverage offering. Their personas were chosen to reflect an old west style dynamic using characters such as Zorro and Tonto who have been popularised through film and TV. A requirement was also to use more nostalgic female characters based on classic Hollywood movies. Examples include Marilyn Monroe and Audrey Hepburn.
I redesigned all of the current characters and menu collateral within the first 6 months of the flagship store opening in Shanghai.
In the beginning we were using another illustrator but weren’t happy with the final results. I went to Johnny and asked him to improve the initial designs we received and the results were very, very good. He refined and improved the entire product line character line-up and we were all happy with the result. Everyone loves the characters and we have even started creating full size 3D models and mascot costumes as a result. Great work.