Johnny Haru | Studio Ghibli x NIKE Air-MAX
This was a conceptual study which involved combining a brand/product with a character. I’ve been a fan of Miyazaki and Studio Ghibli’s work for over 20 years and decided to focus on some characters from Princess Mononoke and combine them with the classic Air-Max 90 model as a mash-up tribute concept. I have seen similar design mashups with independent designers collaborating with clothing and footwear brands and there have been some very creative products produced. I decided to focus on 4 main characters from Miyazaki’s ”Princess Mononoke” animated feature namely Prince Ashitaka, Princess Mononoke, Lady Eboshi and the Forest Spirit/ Daywalker.
NIKE, Airmax 2014, Studio Ghibli, Miyazaki, Princess Mononoke, Limited edition, Eboshi, Ashitaka, Bightwalker, Forest Spirit
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Studio Ghibli x NIKE Air-MAX

Design | Illustration
Deliverables

Illustration
Product Design

Category:
Design, Illustration

About

This was a conceptual study which involved combining a brand/product with a character. I’ve been a fan of Miyazaki and Studio Ghibli’s work for over 20 years and decided to focus on some characters from Princess Mononoke and combine them with the classic Air-Max 90 model as a mash-up tribute concept.

I have seen similar design mashups with independent designers collaborating with clothing and footwear brands and there have been some very creative products produced.

I decided to focus on 4 main characters from Miyazaki’s ”Princess Mononoke” animated feature namely Prince Ashitaka, Princess Mononoke, Lady Eboshi and the Forest Spirit/ Daywalker.

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