Taste NZ @ OlèDesign
ID / Lanyards
Taste NZ is part of the China Connections Project (CCP), managed by New Zealand Trade and Enterprise (NZTE), which aims to build a collaborative platform for New Zealand food and beverage (NZ F&B) exporters to connect with high-value sales channels in China.
The 2 week event took place at all Olè supermarkets across China in Guangzhou, Shenzhen and Shanghai. The focus of the campaign was to promote New Zealand made products from the dairy, seafood, meat and specialty sectors. Local brand ambassadors were sourced from each city who engaged with local shoppers and educated them on the products being promoted.
I worked with NZTE and Tribal Brands Asia to create all print collateral and localise designs for Olè Supermarkets’ Taste NZ campaign.3